Design and Methodology

The MOVE system uses a comprehensive travel and transport model in association with discrete environmental models to determine total audiences interacting with individual Out-of-Home (OOH) faces.

It then applies a Reach and Frequency Model to determine how often individuals, by demographic, interact with OOH advertisements in a given market, or markets.

Final results are based on actual audiences - that is, those who most likely saw an advertising face. The LTS has been derived from more than 15 years of visibility research using a range of eye tracking studies to determine what factors influence a person's likelihood to see a face.

Click here for a list of OTS and VI factors.

Below are a series of fact sheets which explain the various Models and processes used to design and build the MOVE system:

• The MOVE System
• The Zenith Travel Modelling System
• Likelihood To See (LTS)
• Roadside Measurement
• Retail/Lifestyle Measurement
• Transport Measurement

• Move System
• MOVE E-Learning