News

16 September 2011

MOVE launches 2011 data reporting 13.6% more audience

The Out-of-Home (OOH) industry's audience measurement system MOVE (Measurement of Outdoor Visibility and Exposure), launched its new 2011 data which shows an increase in audiences across the country.

Audience figures reported are up across all markets by 13.6%. The increase is a result of changing market conditions and system refinements. This includes a 3% increase from a combination of a 1.5% population growth as well as an increase of 1.5% in travel. Methodology improvements have also helped MOVE to report 10% more audience contacts with its inventory. Audiences are up in all five markets: 5% in Sydney, 8% in Brisbane, 15% in Melbourne and 20% in both Adelaide and Perth.

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